{"id":3011,"date":"2019-10-28T13:15:54","date_gmt":"2019-10-28T16:15:54","guid":{"rendered":"https:\/\/marianamagcosta.com\/?p=3011"},"modified":"2020-10-25T13:26:44","modified_gmt":"2020-10-25T16:26:44","slug":"sesc-24-de-maio","status":"publish","type":"post","link":"https:\/\/marianamagcosta.com\/en\/sesc-24-de-maio\/","title":{"rendered":"SESC 24 de Maio, Paulo Mendes da Rocha + MMBB | S\u00e3o Paulo"},"content":{"rendered":"<p><figure id=\"attachment_3015\" aria-describedby=\"caption-attachment-3015\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3015 size-full\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0298.jpg\" alt=\"\" width=\"800\" height=\"551\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0298.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0298-768x529.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3015\" class=\"wp-caption-text\">SESC 24 de Maio Ramps<\/figcaption><\/figure><\/p>\n<p><span style=\"font-weight: 400;\">The SESC 24 de Maio is a cultural centre designed by<\/span><a href=\"https:\/\/www.magazinevoce.com.br\/magazinemarianamagcosta\/p\/livro-encontros-paulo-mendes-da-rocha\/14431004\/\"> <b>Paulo Mendes da Rocha<\/b><\/a><span style=\"font-weight: 400;\"> together with MMBB arquitetos and was opened in August 2017. I had the opportunity to visit the space two years after its inauguration and I was amazed by its architecture. Located in the heart of S\u00e3o Paulo, at the corner of streets <\/span><i><span style=\"font-weight: 400;\">24 de Maio<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Dom Jos\u00e9 de Barros<\/span><\/i><span style=\"font-weight: 400;\">, this SESC unit is walking distance to some of the city\u2019s main tourist attractions such as the Municipal Theatre and the Republic Square (<\/span><i><span style=\"font-weight: 400;\">Pra\u00e7a da Rep\u00fablica<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<figure id=\"attachment_3024\" aria-describedby=\"caption-attachment-3024\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3024\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/00_sesc-24-imagem-nelson-kon-archdaily.jpg\" alt=\"\" width=\"600\" height=\"647\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/00_sesc-24-imagem-nelson-kon-archdaily.jpg 927w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/00_sesc-24-imagem-nelson-kon-archdaily-749x808.jpg 749w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/00_sesc-24-imagem-nelson-kon-archdaily-768x828.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3024\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">SESC 24 de Maio Fa\u00e7ade. Photo: Nelson Kon. Source: archdaily<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">SESC occupies the former headquarters of Mesbla store. It was therefore a renovation project. In an interview, Paulo Mendes explained that the decision to renovate rather than demolish and build an entirely new building was an important part of the process. He convinced the SESC administration to buy the adjacent building. This eliminated the need for demolition. With the increased area, they were able to allocate the refrigerator chamber and other facilities in the neighbouring building. <\/span><\/p>\n<figure id=\"attachment_3023\" aria-describedby=\"caption-attachment-3023\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3023\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0331.jpg\" alt=\"\" width=\"800\" height=\"536\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0331.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0331-768x515.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3023\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Rooftop pool and adjacent building that houses the refrigerator chamber and other facilities.<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In the main building, certain elements were demolished without compromising the original structure. There used to be an internal ventilation shaft measuring 14x14m. Inside this shaft, a new structure was introduced, made up by four robust pillars, one in each corner. With this supplementary structure, the building was able to sustain the additional weight of the new floors plus the weight of the 25x25m pool on the roof. These pillars go through the entire building, all the way down to the foundations and through the new theatre below street level.<\/span><\/p>\n<figure id=\"attachment_3022\" aria-describedby=\"caption-attachment-3022\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3022 size-full\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0324.jpg\" alt=\"\" width=\"800\" height=\"536\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0324.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0324-768x515.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3022\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Reflecting pool in the \u201cwet bar\u201d seems like a continuation of the rooftop pool<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The floor immediately below the roof is where the \u201cwet bar\u201d is. It is called the \u201cwet bar\u201d because it has a reflecting pool along the facade. It seems a sort of continuation from the upstairs pool. The furniture was designed specially for this environment. They were made with folded metal sheets, which offer durability and the possibility of working with different colours. The three-point table solution also provides great stability.<\/span><\/p>\n<figure id=\"attachment_3020\" aria-describedby=\"caption-attachment-3020\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3020\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0318.jpg\" alt=\"\" width=\"800\" height=\"543\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0318.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0318-768x521.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3020\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Three-point table<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_3021\" aria-describedby=\"caption-attachment-3021\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3021\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0322.jpg\" alt=\"\" width=\"800\" height=\"536\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0322.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0322-768x515.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3021\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Folded metal sheet lounge chairs<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">On the ground floor, there is a square for circulation and public gathering. The square continues into a system of ramps that go through almost the whole building. The ramps are regarded as a symbolic element within the project. The architect compares it to the notable \u201cRua Augusta\u201d. The facade along the ramps is cladded by glass panels supported by a metallic framework.<\/span><\/p>\n<figure id=\"attachment_3014\" aria-describedby=\"caption-attachment-3014\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3014\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0290.jpg\" alt=\"\" width=\"800\" height=\"550\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0290.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0290-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3014\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Square on the ground floor<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_3018\" aria-describedby=\"caption-attachment-3018\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3018\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0307.jpg\" alt=\"\" width=\"800\" height=\"536\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0307.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0307-768x515.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3018\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Ramps are a symbolic element within the project<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The cultural center is divided into 4 segments. The first one, between the first and third floors, includes the administration offices and the restaurant. This is followed by the cultural segment (floors 4 to 6), which consists of exhibition galleries, workshop rooms and a library. Then there is the medical and sports segment, with dental care, sports halls and dance classes. Finally, on the top, there is the previously mentioned \u2018wet bar\u2019, the pool and locker rooms.<\/span><\/p>\n<figure id=\"attachment_3016\" aria-describedby=\"caption-attachment-3016\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3016 size-full\" src=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0299.jpg\" alt=\"\" width=\"800\" height=\"536\" srcset=\"https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0299.jpg 800w, https:\/\/marianamagcosta.com\/wp-content\/uploads\/2019\/10\/DSC_0299-768x515.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3016\" class=\"wp-caption-text\">Restaurant<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It fills one with joy to visit a place as stimulating as SESC 24 de Maio. Such an inspiring cultural centre available to the general public. Projects such as these enrich the city and the urban experience. This is a place that I would certainly go to frequently if I lived in S\u00e3o Paulo. To know more about the project, I recommend watching <strong><a href=\"https:\/\/www.youtube.com\/watch?v=mLrsQT0SxTw\">this<\/a> <\/strong>video.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The SESC 24 de Maio is a cultural centre designed by Paulo Mendes da Rocha together with MMBB arquitetos and was opened in August 2017. I had the opportunity to visit the space two years after its inauguration and I was amazed by its architecture. Located in the heart of S\u00e3o Paulo, at the corner [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,4],"tags":[153,65,173,166,22],"acf":[],"_links":{"self":[{"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/posts\/3011"}],"collection":[{"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/comments?post=3011"}],"version-history":[{"count":12,"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/posts\/3011\/revisions"}],"predecessor-version":[{"id":3405,"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/posts\/3011\/revisions\/3405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/media\/3017"}],"wp:attachment":[{"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/media?parent=3011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/categories?post=3011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marianamagcosta.com\/en\/wp-json\/wp\/v2\/tags?post=3011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}